Foxes practice stagecraft
threw festivals featuring clockwork wonders. Ben Franklin carted printer's supplies through the town square in a wheelbarrow to show he was industrious. is one part lab and one part carefully staged museum. Burning Man practices , and also radical showmanship.
practice stagecraft. It's good communication.
Just a bit of stagecraft. Too much, and you lose the right to be earnest. Stagecraft should be used to spotlight, not to swindle. You're a magician, not a con-artist.