Foxes practice stagecraft

Leonardo da Vinci threw festivals featuring clockwork wonders. Ben Franklin carted printer's supplies through the town square in a wheelbarrow to show he was industrious. MIT Media Lab is one part lab and one part carefully staged museum. Burning Man practices radical self-reliance, and also radical showmanship.

Foxes practice stagecraft. It's good communication.

Just a bit of stagecraft. Too much, and you lose the right to be earnest. Stagecraft should be used to spotlight, not to swindle. You're a magician, not a con-artist.