Storytelling

Techniques for telling stories well:

• The traditional story arc.
• Peaks and troughs: we remember the high point and the low point.
• Architects vs gardeners: two ways to develop a story.
• Expectation, silence, surprise
• Meaning, detail, drama
• 2 levels of meaning
• Zoom in, zoom out
• 3 is the magic number
• Structure by plot

Storytelling is the difference between design and user experience.