• Gordon Brander
    • Patterns
    • Library

    Peaks and troughs

    Updated August 29, 2018

    People remember:

    • The emotional peak experience
    • The emotional troughs (low) experience
    • The beginning
    • The end

    This has implications for everything from service design to storytelling.

    Related

    • Expectation, silence, surprise
    • Storytelling
    • Platform, tilt, resolution
    • Zoom in, zoom out
    • Three-act story structure
    • In medias res
    • Human scale
    • Split edit
    • 3 is the magic number
    • Architects vs gardeners
    • Story arc
    • 2 levels of meaning

    © Gordon Brander, 2023. @gordonbrander. Published with Lettersmith.