Techniques for telling stories well:
- The traditional story arc.
- Peaks and troughs: we remember the high point and the low point.
- Architects vs gardeners: two ways to develop a story.
- Expectation, silence, surprise
- Meaning, detail, drama
- 2 levels of meaning
- Zoom in, zoom out
- 3 is the magic number
- Structure by plot
Storytelling is the difference between design and user experience.