Design blog Everyone is an Art Director releases it’s first design trend book, Facet Design a free-for-download PDF with an enormous array of examples of this trend.

I really like this design meme. It has the same aversion to “tacking on pretty embellishments” that modernism has, attempting instead to make the object beautiful in itself. Its strong geometric leaning is also attractive.

I wonder what the philosophical motive is behind it? A desire to simplify, purify and rationalize in a playful way? Perhaps it is a response to the computer-rendered environments we’ve grown up around.